Marketing Strategies.

The registration process is a key aspect of planning an event. The more registrations you get, and the earlier you can get them, the better you can plan for your event. With registrations or pre-registrations, you can pay deposits and fund your event without a penny of your own money.
In the event you don't get registrations up front, you may worry about filling the event or managing the costs of the event. 

- Early Bird" Pros and Cons.

Plenty of people utilize an "early bird" strategy to get people to pre-register for events early. With the "early bird" promotion method, you give people a discount for pre-registering far in advance of the event. Having the funds early offsets the discount, , and you can also cost events slightly high so that the discount is the cost you hope to accomplish, and so it looks even more stunning to prospects. 

Regrettably, the "early bird" promotion strategy has one major downside: two times the deadline passes, people have no particular incentive to register. The deadline creates a false sense of urgency, and two times that deadline is gone, the urgency is passed. You can use the early bird strategy effectively with other promotion techniques, but don't count on it to carryover your pre-registration efforts.

- Plan a SERIES of Deadlines Leading up to the Event.

One useful strategy for successfully promotion an event is to plan a series of deadlines leading up to an event. You might have cost increases, or you might provide 'bonuses' or 'extras' for individuals who register before a positive date. For example, participants who register before a positive date might also get bonus materials, such as a handout, manual or guide.

Alternately, you could give individuals who register before a positive date a chance to participate in a one-on-one session with a lecturer or industry professional at the event, or other value-added session. By having a series of deadlines, you can continue to generate urgency to register without basically extending your pre-registration deadline.

Provide Payment Plan Options.

Another effective strategy for boosting pre-registration is to provide payment plan options. Break it down to payments that sound simple and comparatively low, in lieu of demanding the whole registration amount up front. For example, if you are planning a training work for four months away, you can offer pre-registration for $400, or four simple payments of $100 each.

Set deadlines for each payment to be positive your registrants don't basically wait until the eleventh hour to pay. The downside with this option is that it may require more administration from you, in that you will must track each payment and may must track multiple payments for each registrant. However, if this boosts your overall registration, you may select that the additional administration is worth it.

Be Creative and Flexible with Pre-Registration.

Above all, be creative and flexible with the pre-registration process. Utilize multiple techniques to boost your pre-registration numbers as much as feasible, both to get an correct idea of the number of attendees at your event, and to help finance your event deposits. With the right pre-registration techniques, you can plan an amazing and successful event.